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Marketing · Action

Check if your company can claim its ChatGPT profile

Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026
The short answer

ChatGPT now lets a business claim and correct its profile. Search for your company in Business Hub this week. If it is listed, claim it with an account the company controls, and fill it with facts a customer can check.

Verdict
WATCH
For
All energy sellers. 5 to 100 people. Owner, marketing.
Cost and time
Free at launch. An OpenAI executive did not rule out a fee later. The search takes about 15 minutes.

Why

On Nov 10, 2026, OpenAI launched Businesses in ChatGPT in beta. A business can claim its profile, correct the facts and see how often ChatGPT mentions it. A homeowner or a business owner asks an AI which energy company to trust before any salesperson speaks. A claimed profile lets you put checked facts in front of that question: what you sell, where you work and who services the system. It is free at launch. OpenAI says a claimed profile does not guarantee a better place in its answers.

What to do

  1. Use a ChatGPT account that belongs to the company, and not a personal one.
  2. Open Business Hub and search for the company's exact name.
  3. If it is listed, start the claim with the main phone number or the website domain.
  4. Choose one person to manage the profile. OpenAI checks that person's identity.
  5. Write the description in plain facts: what you sell, your service area, your registration or license number, and years in business.
  6. Leave out prices, rates and savings numbers.
  7. If the company is not listed, look again in 30 days.

The rule to check

A profile description is an ad. No savings number without the numbers behind it. No wording that suggests you are part of a utility or the government. Do not mention a tax credit without its current status and dates.

What can go wrong

The reports say local stores and restaurants can claim only an existing US listing. They do not say yet whether installers and electricity sellers are included. A marketing vendor may offer to claim the profile for you, and the vendor would then hold it. Keep it in an account the company controls.

Sources

  • VentureBeat, news report, Nov 10, 2026.
  • The State of Brand, trade publication, Nov 10, 2026.
  • OpenAI's own announcement did not open at the time of writing.